Route A · The ButlerManrope and Quicksand versions
The stem of the “b” becomes a shirt front, with a bow tie at the collar and two buttons below. The name says butler, and now the mark does too. Most dive logos are fins, waves and sharks; yours is a person who looks after you.
Route B · The Legacy, modernisedManrope and Quicksand versions
The “s” still sits inside the “b”, and the bubbles still rise. The curves are redrawn to hold up at small sizes, and the name is set in cleaner type. If you’d rather keep today’s logo, this is that path: modernised, not replaced.
Lettering, for either route
Manrope · crisp
Modern and confident. It reads cleanly at small sizes.
Quicksand · rounded
Softer and closest to today’s lettering, so the change feels gentle.